What is a tracking pixel?
A tracking pixel is a small piece of code that (when placed on a website) allows a third party (in this case FieldTest) to track when that page is loaded. The tracking pixel is an important part of a successful campaign with FieldTest because it allows us to know when a visitor to your website was directed there by a FieldTest-delivered advertisement. A tracking pixel is benign and will not impact the performance of your website.
We recommend working with your site admin or engineer to implement the pixel correctly. But if you're tech savvy, by all means read on!
What does the Pixel do?
- Enables auto optimization for FieldTest ad campaigns.
- Serves cookies to your website visitors, allowing you to target them with your ads.
- Tracks conversions, letting you know when someone has "converted", or completed a specific action on your website (purchase, sign-up, etc) after interacting with one of your ads.
How do I set up my Tracking Pixel?
In the Tracking section of the platform (accessible by clicking "Tracking" on the left side nav), you'll find your prepared pixel along with some simple instructions for implementation. Simply copy the pixel as provided and paste it into the header (above the <header> tag) on every page of your website. Typically this is done by editing your header template or your theme document. For example, for Shopify users, this is "theme.liquid".
You can click or tap the "Download" button to download a simple text document with the tag, or the "Email" button to email the tag to your site admin or developer.
If you need additional help placing your pixel, please contact email@example.com.
Once the pixel is placed, after five or so "hits" (or site visits) your pixel will activate, and this page will begin displaying a simple graph of daily hits to your website. Clicking the "Show Pixel" button underneath this graph will display your live pixel code if needed.
Once your pixel is implemented and active, it's time to setup your Conversion Event.
What is a Conversion Event?
A Conversion Event is an positive action that users take on your website. It's what you want your users to do. This could be a purchase, a sign-up, a download, or a specific page visit. Driving users towards Conversions is typically the goal of an ad campaign, and setting a Conversion Event ties your campaigns to Conversions, reporting them in your campaign dashboards.
The first step to setting a Conversion Event is selecting the event to track. This can be one of several pre-set events, or you can select Custom for something we don't yet have listed as an option.
Once selected, decide how you want us to find your event page or pages. We fire conversions when users visit a specific site on your website ("Exact URL"), or if they hit a page that contains a partial URL ("URL Contains").
For example, if you sell widgets, and every time you make a sale the user lands on a page that ends in "www.yourwebsite.com/salecomplete" followed by a unique customer order ID number that changed for every sale, you could set a Conversion Event's Event Page: "URL Contains" option to "salecomplete" which would fire every time a user hit pages with URLs that contain that word. Conversions would then fire whenever you made a sale, letting you know that someone clicked your ad and bought a widget in your campaign reports.
If instead (again, for example) you wanted to report conversions whenever users signed up for your newsletter, and the signup success page was always www.yourwebsite.com/thankyou, you could select Event Page: "Exact URL" and paste it in as-is to fire conversions on signup.
Once set up, your Conversion Event will listen for hits for about an hour, and if set up correctly (and if hits occurred), will update it's status to "Verified". During this time, you can expedite the verification by visiting your specified URL/s yourself to trigger the confirmation.
In the below example, a client set a purchase event to fire whenever users hit the partial URL "daisrecords.com/cart", and their pixel was Verified.
You can always "Edit Event" to update and change your desired Conversion Event.
Did that make sense? Pixel setup can be tricky, so if you have any questions give us a shout at firstname.lastname@example.org.